Social media has changed dramatically in recent years, especially since Twitter’s rebrand to X under Elon Musk. With new policies, paid features, and algorithmic control, many users are asking the big question: Is Bluesky better than Twitter?
Bluesky, created with the backing of ex-Twitter CEO Jack Dorsey, has been gaining attention as a Twitter alternative with a completely different vision of how social networks should operate. But what really sets it apart, and could it eventually replace Twitter (now X)? Let’s explore.
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What Is Bluesky?
Bluesky is a decentralised social network built to give users greater control over their data and online experience. Unlike Twitter or Meta’s Threads, which rely on centralized corporate systems, Bluesky uses the AT Protocol, a system that allows custom feeds, user-controlled domains, and greater flexibility.
The idea for Bluesky actually began at Twitter, but it later split off into its own independent company. Today, Bluesky is led by CEO Jay Graber, while Jack Dorsey remains on the board. It first launched in early 2023 with an invite-only model, but has since opened to the wider public.
This move sparked a wave of interest, with many users moving from Twitter to Bluesky in search of a fresher, more open digital space.
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Twitter (X) in 2025: What Changed?
Twitter, now officially known as X, is still one of the most influential platforms in the world. Launched in 2006, it became famous for short updates, trending topics, and public conversations.
However, under Musk’s leadership, the platform has introduced:
- Paid verification and subscription features
- Increased algorithmic control over what users see
- Monetization models tied to advertising and premium access
- Stricter policies around reach and visibility
While many users remain loyal to X for its reach, others feel restricted by the limited control they have over their feed and data. This dissatisfaction is one reason why people are switching from Twitter to Bluesky.
Bluesky vs Twitter: What Makes Them Different?
If you’re wondering what makes Bluesky better than Twitter, here are some key differences
Decentralisation
Bluesky uses custom feeds and protocols so users decide what they see, while Twitter/X relies on a centralized algorithm.
User Control
On Bluesky, you can manage how your content appears and even link it to a custom domain. On X, your visibility is largely shaped by the platform.
Features
Twitter offers trending topics, polls, quote tweets, and paid subscriptions. Bluesky is simpler, but includes unique features like hashtag customization.
Verification & Monetisation
Twitter offers paid verification badges and creator monetization. Bluesky currently has no such features, prioritizing community and control instead.
Scheduling Content
Right now, you cannot natively schedule posts on Bluesky, while Twitter/X allows this through third-party tools and its own premium services.
These differences highlight that Bluesky isn’t trying to be an X replacement in the same way other platforms might. Instead, it’s building a different kind of ecosystem.
Why Are People Switching from Twitter to Bluesky?
The shift isn’t just about features; it’s about philosophy. Many users are moving from Twitter to Bluesky because:
- They want more control over their data
- They prefer customizable feeds instead of algorithm-driven timelines
- They are frustrated with Twitter’s increasing paywalls and ads
- They value Bluesky’s community-first approach
As social media audiences become more privacy-aware, Bluesky’s model is attractive to those who feel traditional platforms put profits over people.
Will Bluesky Replace Twitter?
A big question many users ask is: Will Bluesky replace Twitter?
The honest answer: not yet. Twitter (X) still has massive global reach, brand recognition, and an established user base. Bluesky, while growing quickly, is still relatively new and lacks some features that businesses and creators rely on.
However, as conversations around decentralization, privacy, and user control grow louder, Bluesky could become a serious Twitter alternative in the future. Whether it becomes a blue sky Twitter replacement depends on how many users make the switch and how the platform develops.
How Does Content Reach You on Each Platform?
Another major difference between Bluesky and Twitter is how your feed works.
- On Bluesky, you can subscribe to custom feeds built by developers, communities, or yourself. This allows for personalized, niche experiences.
- On Twitter/X: content is determined by a central algorithm that shows trending topics, promoted tweets, and posts it predicts you’ll engage with.
For users tired of algorithms controlling their timeline, Bluesky’s approach feels more transparent and empowering.
Can You Make Money on Bluesky?
Currently, Bluesky does not offer monetization tools like paid subscriptions or ad revenue sharing. So, if you’re asking how Bluesky make money, the answer is simple: it’s backed by venture capital funding, not ad-driven business models.
This independence allows Bluesky to focus on building a platform based on community and decentralization, though it may introduce different revenue models in the future.
Is Bluesky Better Than Twitter?
So, is Bluesky better than Twitter?
It depends on what you’re looking for. If you want to reach established features and monetization opportunities, X still has the upper hand. But if you value user control, decentralization, and a more personal social experience, Bluesky offers a promising alternative.
For many, Bluesky is not yet an outright Twitter replacement, but it’s quickly becoming a strong competitor. The fact that so many users are switching from Twitter to Bluesky shows there’s a demand for something different.
Final Thoughts
Bluesky and Twitter represent two very different visions of social networking. Twitter/X is a centralised giant with global reach and monetisation tools, while Bluesky is carving out a space for users who want control, transparency, and a decentralised future.
Whether Bluesky becomes the next big thing or remains a niche platform, one thing is clear: the question of “is Bluesky better than Twitter” will keep gaining relevance as social media continues to evolve.
For now, Bluesky isn’t a complete X replacement, but it is an exciting alternative that’s reshaping how people think about online communities.
